Change & Transformation

The Gen Z Effect: Will Your Organization Sink or Swim?

In a polarized world, bridging cultural and generational divides is challenging. Leaders face growing pressure to align with shifting customer and employee demands, while Gen Z is driving workplace transformation. To stay competitive, employers must adapt strategies to meet these evolving expectations and attract and retain top talent.
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The re-branding of Jaguar cars is a fascinating example of this – and time will tell whether this bold move is a masterstroke, or a suicide note. So how do businesses and organisations move with the times, to address social and environmental crises, without kicking away the foundations of a profitable past?

How do they adapt to fast-changing working models and a technology revolution?

Breaking Points or Tipping Points?

One thing that’s for sure is that it seems like we are at a breaking point. The old ways of working and incremental change are not going to cut it in a fast-changing world.

It is clear we increasingly have a human emergency. The World Health Organisation places the cost of depression and anxiety to the global economy at $17 trillion and describes stress as the single biggest health epidemic of the 21st Century.

Accenture’s recent Life Trends Report found that only 29% of employees feel that their leaders have their best interests at heart. Younger generations are now looking at work as ‘a piece to their puzzle’ – so how do we create a puzzle that can fit all?

Generational Tensions

With people retiring later (as well as some coming back from retirement into work!) and Gen Z entering the workforce, we’re navigating a mix of values, communication styles, and experiences. For the first time, we are in a workspace with this much generational diversity. These differences invariably lead to tension – however, they also provide an opportunity for greater wisdom, creativity, innovation and inclusivity.

Could we imagine a world where Gen Z could see older colleagues as mentors, not relics, and older employees view younger ones as leaders of future change, not ‘entitled’ or ‘snowflakes’ as we have heard. When we look beyond labels, we can harness the strength of a powerful, dynamic team.

With Millennials and Gen Z expected to make up 75% of the global workforce by 2025, understanding the different dynamics is crucial. Whether we like it or not – these are our future leaders.

What Shapes a Generation?

We are all unique – but the shared experiences of each generation have shaped trends, expectations, and styles. Reminding ourselves of these (in general terms) can help us understand and relate to our colleagues better without falling into limiting assumptions:

  • Baby Boomers bring valuable experience and a strong work ethic, often shaped by a more structured career path. Many appreciate clear paths to recognition and stability and value flexibility when it’s offered.
  • Gen X often values independence and practical problem-solving. They’ve adapted through many economic changes, making them resourceful and flexible.
  • Millennials have grown up with technology and often seek purpose in their work. They value flexibility and feedback, though motivations vary widely.
  • Gen Z has been shaped by technology therefore the most united generation yet. Highly driven by social change, making them values oriented. Specifically at the top of their values is career growth and opportunities with clarity and intention.

It could be tempting to see these generational influences as hard rules but let us view them as external parameters that have had an impact in the shape. Leading a team isn’t about managing generations – it’s about treating everyone as individuals with their own lived experiences. Curiosity is key.

Leading companies are pioneering inclusive, multigenerational workplaces – combing profit with purpose. Some examples for inspiration:

  1. Unite Around a Shared Purpose
    An authentic, unique purpose should focus on making a positive impact in the world beyond profit. Embedded into organisational culture and strategy (not just a strapline). Purpose inspires togetherness, loyalty and commitment to meaningful work and has been proven to drive outperformance.
  2. Cross-Generational Teams: Create opportunities for cross-generational teams to work together. A British retailer initiated a digital skills program for older workers while improving interpersonal skills for younger staff. This improved team cohesion and led to innovative customer-facing technologies.
  3. Flexible Work and Customised Career Development: A tech business in San Francisco tailors its work arrangements to meet the needs of a diverse workforce. Younger employees can access sabbaticals and travel opportunities, while older workers benefit from reduced hours and remote work options. Focus on lifelong learning by offering tailored programs – digital upskilling and leadership training.
  4. Reverse Mentoring Programs: In Berlin, a tech company pairs experienced staff with younger employees for bi-directional mentorship. Imparting organizational knowledge with technology and digital trends is a winning recipe.
  5. Generationally Diverse Boards: Break the board mould! Research shows that companies with age-diverse boards, such as those with directors spanning 30+ years in age difference, outperform peers in sectors like technology and healthcare. Why limit these spaces to age and tenure?
  6. Lead with Empathy, compassion and authenticity
    Investing time in truly understanding your team builds trust and togetherness. According to Gallup employees who feel genuinely understood are almost 20% more productive. Build moments of connection even if it’s a few minutes per day – be open and honest instead of claiming to have all the answers. Inauthenticity is easy to spot!

As we embrace the challenges of this multigenerational workplace, we must prioritize diverse perspectives, and inclusive leadership to foster environments where all generations can thrive. Co-creation, empathy, and open-mindedness aren’t just buzzwords or ‘woo-woo’—they are fundamental to ensuring a thriving business.

So, what are you doing today to prepare for a multigenerational workforce that will define the future of work?

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